Bing Ads for affiliates: moderation, rules and how to get in through an agency account

Bing Ads (officially Microsoft Advertising) reviews ads, keywords and landing pages, and for gambling it requires a license plus a separate approval for each market. BlueWave issues Bing Ads accounts now, alongside Meta, TikTok, Google, X and Telegram Ads. The rules below come from official Microsoft pages, checked: October 2026.

How Bing Ads moderation works: what is known

Review follows the Microsoft Advertising policies. In its June 2023 network policy update Microsoft lists the consequences for an account: disapproval of ads, keywords and landing pages, and of stores or products. Repeat violations fall under a three-strikes policy. Egregious violations can lead to immediate suspension.

The Microsoft pages we checked give no review times and no rejection statistics, so there are no numbers here.

What gets rejected: fake editorial and false claims

The misleading content policy says ads and landing pages must not pose as editorial material: fake blogs, articles, press releases, false product reviews. The page was last updated in June 2023, check the current version on the site.

For affiliates this means a “news-style” pre-landing with an invented author and made-up reviews falls under this policy on Bing Ads.

Gambling on Bing Ads: license and approval

The June 2023 update allowed gambling on the Microsoft Audience Network in markets where the policies permit it. Ads run only with a license in each target market and after Microsoft approves that market.

The approval form adds the details:

• only approved advertisers can promote gambling;
• the application needs an account with a payment method and active ads;
• each market gets its own form;
• you attach a copy of the license or proof of your affiliate relationship with the licensee;
• any change to targeting needs a new application, and without it the account can be suspended;
• more than 50 markets are listed, markets outside the list are closed.

Nutra and supplements on Bing Ads

Per the same June 2023 update, vitamins and supplements are allowed on the Audience Network, but an ad cannot promise a result such as liver cleansing. The landing page must be a product page: advertorials and video landing pages do not qualify.

We did not find rules for crypto, finance and dating on the pages we checked in a form we can rely on. Read Microsoft’s policy for your market before launch, the terms change.

What not to do after a ban

Microsoft treats new accounts opened to get around a suspension as an egregious violation, as an answer on Microsoft Q&A puts it. If your account is banned, do not register a second one on the same details. Message the manager.

Why an agency account for Bing Ads

An agency account is registered to the agency and you get access. For affiliates that gives three things: the account arrives with its balance within an hour of your payment clearing, payment is in USDT, and after a ban you get a replacement account and the balance is moved over. Starting your own account for gambling means getting the license and filing an application for every market yourself. For other verticals it means a ban risk with no backup account.

Bing Ads at BlueWave

Gray verticals are open on all six platforms: gambling, betting, nutra, crypto, finance, dating and other affiliate verticals. For gambling, crypto and finance we issue accounts with the platform’s permission. We do not promise approval of every creative.

Minimum top-up is $500, the first test payment is $300. The rate follows the month’s top-ups: 10% up to $10,000, 8% from $10,001, 6% from $50,001, and if a top-up itself crosses a threshold, all of it goes at the new rate. At 10%, $500 puts $450 on the balance and the $300 test puts $270. Payment is in USDT, platforms and verticals: Platforms.

If your Bing Ads account is banned

After a ban, send the account ID and a screenshot of the notice to the group. Replacement takes 30–60 minutes from your request, 24/7, and the balance moves to the new account within 1 hour of the request.

How to get in through BlueWave

First message to the manager: platform Bing Ads, vertical, market, monthly top-up amount. @bluewave_mngr, available 24/7.